AVID Surveys

There are surveys — and then there are AVID Surveys. Our surveys dig deeper into your customers’ home buying, building, and ownership process to uncover more ways for you to make homebuyers avid about your company. We customize all mailed and Web-based surveys and cover letters to your business. When the data is in, we’ll also show you what the results mean, rather than just handing you a report.

AVID Survey Packages

Choose from two survey programs:
    
AVID Enterprise
• Customized survey question design
• Customized survey cover letter with your company logo and your president’s signature
• Up to 20 optional fields (i.e., salesperson, floor plan, construction staff)
• Surveys available in multiple languages
• Deep survey process with an average of 70 questions
• Industry benchmarking
• Automatic customer data transfer with AVID Integration, which integrates with Builder MT and other   enterprise builder management software
• Initial implementation and quarterly training to present the results
• Referral Potential Analytics within AVID Reports™ to sort and categorize customers based on their   survey profile
• 24-hour turnaround of information
• Unlimited users for the AVID Reports system
• Access to AVID Knowledge™
• Access to AVID Training™
• Access to AVID Consulting™
• Eligible for being a recommended builder on HomeQuality.com

AVID Essentials
• Standardized surveys from AVID Survey Library; up to 20 questions
• 3 optional fields (i.e., salesperson, lender, construction staff)
• Standardized cover letter
• Unlimited users for the AVID Reports system
• Initial implementation and online orientation training session (additional training is available upon   request)
• Access to AVID Knowledge
• Access to AVID Training
• Access to AVID Consulting

Our Homeowner Loyalty Surveys

Construction Phase Loyalty
This homeowner loyalty survey is the only pre-closing opportunity builders have to influence the homebuyers’ experience prior to possession. This survey is designed to act as an early warning system and trip-wire to obtain critical feedback about the purchase and construction processes. This survey can help determine if expectations are being properly managed during this crucial phase of the builder/buyer relationship.

30-Day Move-In Loyalty
This survey is designed to capture feedback from the previous month and build a historical database. In creating this historical database, you will be able to compare your present and past performance. This survey program asks homeowners about their experiences with your sales processes, the home buying process, selections process, orientation, construction process, lending, design, materials, workmanship, referral intentions, and behaviors. Industry comparisons allow you to measure your staff to other builders of similar size and price range.

Warranty Phase Loyalty
How does your team perform when they service a home? This program is designed to measure the specific performance of service when the buyer is living in the home. For clients using our AVID Integration service, which integrates with Builder MT and other enterprise builder management software, surveys can be sent following the completion of a warranty ticket or after a predetermined time from the warranty request.

12-Month Homeowner Loyalty
This survey, conducted 1 year after closing, is one of the best measures of long-term happiness and loyalty. The survey includes 104 questions about the sales and construction processes, walk-through, floor plan, interior and exterior features, materials, workmanship, landscaping/grading, warranty service experience, and referral intentions and behaviors.

2-Year Homeowner Loyalty
Are you generating the level of warranties you want over time? This survey examines the long-term perceptions of the quality of the home, as well as the service your team is providing after 1 year. The results are key to developing strategies that make avid homeowners for life.

Retroactive Homeowner Loyalty
How did you fare last year? The Retroactive Homeowner Loyalty program lets you retroactively set a baseline of performance to gauge your success with the ongoing survey programs listed above. You can also see a one-time snapshot of your performance.

Our Surveys for Trade Partners, Employees, and Sales Prospects
 
Trade Partner Feedback
The AVID Trade Partner Feedback survey asks your trade and supplier partners about their relationship with your company. Attitudes can have a large effect on productivity, and this program identifies issues that may affect the productivity of your business partnership. Self-administered surveys are delivered via mail or e-mail.

Employee & Associate Feedback
All employees and associates (sales, warranty, etc.) are surveyed to find out how satisfied they are with your company. Self-administered surveys are delivered to employees by mail, and you can choose to have them completed online.

Sales Prospect Feedback
This Web-based survey is designed to capture prompt feedback from prospects who have visited your sales center or model homes. A customized, Web-based survey is sent to prospects’ provided e-mail accounts and asks them to evaluate their experience and purchasing intentions. Results from this survey are entered real-time into our reporting system, AVID Reports and will identify trends in perceptions

AVID Interpretation Training

To make sure everyone in your organization understands the results of your AVID Surveys, we offer a Web-based training program. During a Web-conference, your assigned Client Services Manager will give an overview of objectives, review the surveys, and show you how to use the AVID Reports online system. This orientation will be scheduled upon request at no extra charge (for AVID Enterprise clients) when you’ve reached the targeted response rate for a specified period.

AVID Survey Incentives
Only AVID Ratings offers a tiered incentive program.

To help make sure your surveys generate a sufficient response rate, we offer a complimentary Survey Sweepstakes.

Respondents are entered into a drawing. We hold a drawing every six months. Winners and the winners’ builders are notified by AVID Ratings. Winners’ names are also posted on the AVID Ratings Website.

AVID Reports
AVID Reports™ is the most advanced and easy-to-use program in the industry. AVID Reports lets your team see your company's overall performance and then drill down on any question for any survey for any period of time. No other company offers this kind of flexibility.

AVID Reports gives you access to on-demand secured live data. When data enters the AVID Ratings database it is automatically included in AVID Reports. That means you can see feedback and updated analysis as soon as a new survey is completed.

AVID Industry Benchmarking
We offer several services that help you really understand what the results of your surveys mean to your business.

Survey Results Benchmarking
Because AVID Ratings is an industry leader in the customer loyalty management field, we have over 500 builders that we can use to benchmark your organization. This allows you to confidentially see how your company compares to your competitors. Data is confidential, and no one else will be able to see your company’s specific results.

Incentive Compensation Reports
When it comes to making improvements, tying employee compensation to customer results is very effective. AVID Ratings offers both consulting and specialized incentive compensation reports that makes tying results to compensation easy for your managers and payroll staff. Homeowner loyalty scores can be divided by department, community, team, and individual employee. An AVID Ratings consultant can help you determine which report is best for your organization.