Crescent Homes Selects AVID Ratings for Customer Research Services
Madison, WI – October 19, 2009 – Crescent Homes of Charleston, SC selects
AVID Ratings for research services.
Crescent Homes contracts with AVID Ratings for customer loyalty research
consisting of an initial survey 60 days after occupancy and a final survey after
residing in the home for one year. Homeowners will be surveyed on their overall
home buying experience and all of the processes, ranging from sales to
correction of walk-through items, as well as the personnel involved, the quality
of service, the materials used, the quality of workmanship, and even the
referral potential of each homebuyer. With this data, AVID will provide
extensive guidance to Crescent’s management team based on the data collected
from each evaluation. All of the survey responses are tabulated and available
online through AVID’s detailed reporting tool, AVID Reports™, which will allow
Crescent to track their responses and set specific management reports.
About Crescent Homes
Crescent Homes of Charleston, South Carolina is striving to create peaceful
and secure neighborhood atmospheres with the feel of yesterday, where residents
know all the families on their street. The communities rest in naturally
beautiful settings with quality constructed homes ranging from entry level to
upper-end luxury, and Crescent proudly offers only certified EarthCraft
construction. EarthCraft House is a program of the Greater Atlanta Builders
Association in partnership with Southface Energy Institute that teaches builders
the latest methods of resource and energy efficient construction, making
EarthCraft homes more durable with less to maintain as well as lower utility
bills. EarthCraft homes also provide a more comfortable and healthy indoor
environment because of the superior air quality, and families have even noted
significant improvement in the health of their children who suffer from
respiratory problems such as asthma. Always remaining conscientious of the
environment, Crescent guarantees a more energy efficient and environmentally
safe home for each family.
About AVID Ratings
Founded in 1993, AVID Ratings is a full-service customer loyalty management
firm, providing customer loyalty research, organizational strategies, employee
training, and proprietary solutions to the home building industry. Serving over
220 companies throughout the United States and Canada, AVID maintains the
largest homebuyer survey database in the home building industry. AVID assesses
homebuyers’ experiences and then provides focused business solutions and
training to improve referrals, margins, and long-term customer loyalty.
For more information please contact Brian Nelson, Senior Client Service
Manager, AVID Ratings, 608-824-2527 or email brian.nelson@avidratings.com.
