AVID Ratings is a full-service customer loyalty management firm specializing in the home building industry. As a leading provider of enterprise-level surveys, organizational strategies, employee training, and proprietary solutions in the industry, AVID works with more than 400 homebuilders in the United States and Canada.

Joining AVID will:
• Lower your cost of sales by increasing referrals and repeat business
• Strengthen your brand for the long-term success of your organization
• Improve margins through better cooperation from homebuyers

AVID is also an active member of the National Association of Home Builders (NAHB) and Canadian Home Builders' Association (CHBA). AVID Ratings is proud to be the exclusive research provider for the NAHB's and Professional Builder magazine's prestigious National Housing Quality (NHQ) Award. In addition, each year AVID along with our partners recognize the best in home building throughout North America with the AVID Award program.

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AVID Publications

U.S. Regional Design Driver Reports

The U.S. Regional Design Driver Reports and the AVID Data Driven Design 2009 - US Data Analysis are now available for free download.

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Recent Article

Do home builders know their online audience's behavior?

"To build a vibrant online community, home builders have to understand the types of online audiences that buyers represent."

Though you might not have your own Facebook or Twitter account, chances are you have experienced Web 2.0, which refers to the second generation of Web development designed to foster social networking via the Internet. Blogging, video sharing, product reviews, instant messaging and news groups are just a few examples of Web 2.0's social technologies in action.

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How Home Buyers Shop in Today’s Market

"And what to do to get the sale"

No matter what you’ve been told, today’s customers are more “in charge” than ever before. They’re more informed and more knowledgeable, while also being less trusting and quicker to form opinions of you.

Although some builders have invested heavily in improving the customer experience during the mortgage, production, orientation and service phases of the home buying process, little time has been spent on the most important phase in today’s market: the sales process. How do shoppers feel about your sales process? Does it facilitate the decisions your customers must make before they buy or does it leave them confused and reluctant to do business with you?

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5 Tips to Sell Homes Now

"Be proactive during these dark days to get the industry back on track."

No one wants to see market conditions worsen, but recent developments indicate the downturn will cut deeper before the economy heals.

Some economic forecasts show things improving in the fourth quarter, but I think it is unlikely to happen because the global crisis is worsening rather than stabilizing. Furthermore, the governmental stimuli will take considerable time to implement and ultimately affect job growth and consumer confidence. The eleventh hour changes by the House of Representatives to the housing portion of the stimulus bill and the clumsy rollout of a bureaucratic loan modification program all point toward more difficult times in housing.

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