When Less Means More
"How downsized homes can delight buyers"
Gone is the age of extravagance, where supersized floor plans and expensive amenities abound. Instead, many builders have changed their tact to reengineer smaller product lines to appeal to today's credit-strapped customers.
KB Homes began downsizing some of its homes in 2007. A 3,400-square-foot home that sold for $450,000 became a 2,400-square-foot home selling for $300,000. This year, KB launched a line of homes that start at 1,230 square feet and sell for just over $200,000. Other builders have taken similar steps.
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